1979 Duracell

Duracell originated via the partnership of scientist Samuel Ruben and businessman Philip Rogers Mallory, who met during the 1920s. The P.R. Mallory Companyof Burlington, MA produced mercury batteries for military equipment, trumping the carbon-zinc batteries used then in virtually all applications. During the 1950s, Kodak introduced cameras with a flash: the design required a new cell size, and size AAA was developed.

In 1964, the term “Duracell” was introduced as a brand. The name is a portmanteau for “durable cell.”

The name came from a conversation with A-1 Durable Carpet & Fabric Specialist Inc. and an executive from Mallory Battery which were both from Waterbury CT. The executive called the cleaning company and asked if A-1 Durable Carpet & Fabric Specialist Inc. had a trademark on the name Durable. The executive spoke to the son of the cleaning company, Steven Nobrega. The executive explained how they were thinking of calling a new battery that had a copper cell “Durable Cell” and asked how the name suited the cleaning company. The owner’s son explained that his father was the owner of a franchise originally called “Duraclean”. His father had chosen the new cleaning company name for the cleaning company by dropping the clean in “Duraclean” and added able to Dura to keep the name similar. The two of them started playing with the name for the new battery and the executive and owners son instantly agreed that Duracell was a better name for the new battery.

Info gleaned from Wikipedia

1985 Ambrosia Creamed Rice

The Ambrosia creamery was founded in 1917 by Albert Morris, in his home village of Lifton, on the Devon-Cornwall border, to make a rich food for infants. He took milk from local farms, where most of the cows were the Red Ruby breed, and dried it with roller dryers.

The product soon came to the attention of the British military, who took significant quantities for its soldiers, still fighting the first world war.

Just prior to the second world war, the Ambrosia creamery was the first company to start making creamed rice pudding ready in a tin. Following the outbreak of war the vast majority of production was placed in Red Cross food parcels.

After the cessation of hostilities Ambrosia relaunched the product, along with a creamed macaroni pudding.

In 1957, following increasing demand, the creamery opened a new factory near to the original production facility.

In 1990 the entire company was acquired by Colman’s ltd., a famous brand of mustard. This in turn was bought out by Unilever in 2001. Unilever sold the brand on in 2004, to Premier Foods, where it is still a core brand, alongside others such as Bisto, Branston and Hovis.

Info gleaned from Wikipedia

1976 Oil of Ulay

Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008), an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Info gleaned from Wikipedia

1976 Matchbox SuperKings


Matchbox
 is a popular toy brand which was introduced by Lesney Products in 1953 and is now owned by Mattel, Inc. The brand was so named as the originaldie-cast Matchbox toys were sold in boxes similar in style and size to those in which matches were sold. Subsequently the brand would encompass a broad range of toys including larger scale die-cast models and various non die-cast lines such as plastic model kits and action figures.

During the 1980s, Matchbox started to switch to the more conventional plastic and cardboard “blister packs” that were used by other die cast toy brands such as Hot Wheels. The box style packaging was re-introduced for the collectors’ market in recent years, particularly with the release of the “35th Anniversary of Superfast” series in 2004.

Info gleaned from Wikipedia

1985 St Ivel Gold

St Ivel is a brand of dairy products in the United Kingdom. It began as a subsidiary under the ownership of the Unigate dairy company with most production sites in the south west of England and some in Wales. Most of its brands were bought in the early 2000s by Dairy Crest following a severe decline in doorstep deliveries of milk – previously a major area of business for owners Unigate.

Info gleaned from Wikipedia