1980 Walkers Crisps commercial “Say Cheese”.
Jon Walkers is now owned by Frito-Lay, which in turn is a subsidiary of Pepsico. It is still a significant presence in Leicester and sponsor Leicester City football team’s stadium, the Walkers Stadium. Gary Lineker, formerly a Leicester City footballer, is now the face of the company, starring in most of their advertising campaigns. The official website states that an estimated “11 million people will eat a Walkers product every day”. The company employs over 4000 people in 15 locations.