1976 Oil of Ulay

Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008),  an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials. (more…)

1975 Corona Drinks

Corona was a brand of carbonated beverage available in the United Kingdom and produced by Corona Soft Drinks. The firm was created by Rhondda grocers William Thomas and William Evans when they saw a market for soft drinks caused by the growing influence of the temperance movement in South Wales. The companies first factory was based in Porth, and eventually the company had 87 depots.

Info gleaned from Wikipedia

1976 Honda Civic

The Honda Civic was introduced in July 1972 as a two-door model, followed by a three-door hatchback that September. With the transverse engine mounting of its 1169 cc engine and front-wheel drive like the British Mini, the car provided good interior space despite overall small dimensions.  Early models of the Civic typically included a basic AM radio, heater, foam-cushioned plastic trim, two-speed wipers, and painted steel rims with a chromed wheel nut cap. As the years went by, it has become much more upscale with options such as air conditioning, power locks, power windows, leather upholstery, satellite-linked navigation, and a six-speed manual transmission. Initially gaining a reputation for being fuel-efficient, reliable, and environmentally friendly, later iterations have become known for performance and sportiness, especially the Civic Type-R, Civic GTi and Civic SiR.

Info gleaned from Wikipedia

1987 – Birds Trifle

Bird’s Custard is the brand name for the original version of what is known generically as custard powder. It is a cornflour (US cornstarch)-based powder which thickens to form a custard-like sauce when mixed with milk and heated to a sufficient temperature. Bird’s Custard was first formulated and first cooked by Alfred Bird in 1837, because his wife was allergic to eggs,  the key ingredient used to thicken traditional custard.

In some regions, such as Australia and the United Kingdom, the popularity of this type of dessert is such that it is simply known as “custard”. In such cases, general usage of the word may be more likely to refer to the “Bird’s” custard rather than to the traditional egg-based variety.

In recent years, “instant” versions (containing powdered milk and sugar and requiring only hot water) and ready-made custard in tins, plastic pots and cartons have also become popular.

A food and drink survey carried out in 2000 found 99% of customers recognised the brand, which accounts for 45% of the custard consumed in the UK.   Bird’s Custard is also exported to several countries around the world, including the United States, where it is popular among several ethnic groups. Many ethnic and specialty stores across the United States sell the product. In Canada, Bird’s Custard can often be found in many popular grocery supermarkets.

In addition to the Bird’s brand, generic cornflour-based custards are widely available.

Info gleaned from Wikipedia

1987 Black & Decker Handy Kitchen Tools

Black & Decker Corporation is a corporation based in Towson, Maryland, United States, that designs and imports power tools and accessories, hardware and home improvement products, and technology based fastening systems. On March 12, 2010, Black & Decker merged with Stanley Works to become Stanley Black & Decker, and is now a wholly owned subsidiary of that company.

Info gleaned from Wikipedia