1987 Kelloggs Special K

Special K is a lightly toasted breakfast cereal manufactured by the Kellogg Company. The cereal was introduced to the United States in 1956. It is made primarily from rice and wheat.

It is marketed primarily as a low-fat cereal that can be eaten to help one lose weight. It frequently has give-away offers for various health and fitness products or contains dieting information on the back of the box.

Info gleaned from Wikipedia

Shredded Wheat 1985

1985 commercial for Shreadded Wheat.

Shredded wheat is a breakfast cereal made from whole wheat. It comes in two sizes, bite sized (34 × 1 in), and full size, which may be broken into small pieces before milk is added.

Both sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced “filled” versions of the bite-size cereal containing a raisin at the center, or apricot or cranberry filling.

In the United States, shredded wheat is most heavily advertised and marketed by Post Cereals, which acquired the product in 1993 through its parent company, Kraft Foods, buying it from its long-time producer Nabisco. Kellogg’s sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Natural and organic manufacturer Barbara’s Bakery makes an all-natural version of shredded wheat. In the United Kingdom, the Shredded Wheat brand is owned by Cereal Partners, a Nestle/General Mills company, although there are many generic versions and variants by different names. It was first made in the US in 1893, while UK production began in 1926.

“Never Eat Shredded Wheat” is a common childhood mnemonic for remembering the Cardinal Points on a compass.