Persil Liquid Washing up liquid

A commercial from 1988 for Persil Liquid Wash

Persil is a brand of laundry detergent manufactured and marketed by both Henkel in some countries (including Germany, France the Netherlands, Poland and most other European countries in addition to Middle East countries as Egypt, Lebanon, Saudi Arabia and Syria) and by Unilever in the UK, France and the Republic of Ireland, since acquiring rights to the brand in 1931, in others. Both Henkel and Unilever manufacture their own formulations. Invented in 1907, it is notable because it was the first commercially available laundry detergent. Persil is Unilever’s premium brand in the United Kingdom and the Republic of Ireland. It is marketed as a powder, liquigel, “Small and Mighty” highly concentrated liquid detergent, liquid capsules and tablets. It is sold in biological, non-biological (with and without enzymes respectively) and colour care (biological, bleach-free) formulations. The range also includes specialist care products for wool and silk items. In the UK only, Unilever also uses the Persil brand to market a range of washing up liquid.


1990 Persil Washing Up Liquid

90’s advert for Persil Washing Up Liquid featuring Robbie Coltrane.

Persil (also known as DixanWipp, or LeChat) is a brand of laundry detergent currently and originally made by Henkel & Cie; but which is now also licensed for manufacture, distribution, and marketing in several countries by Unilever. Henkel and Unilever both manufacture their own formulations. Introduced in 1907, Persil is notable because it was the first commercially available “self-activated” laundry detergent.  The name, Persil, is derived from two of its original ingredients, perborate and silicate.  It is Unilever’s premium brand in Ireland and the United Kingdom. Persil is sold in many forms, with several “environment friendly” products.

Info gleaned from Wikipedia


1987 DAZ commercial featuring Mrs. Sue Taylor, Orpington :).