1979 Cinzano Rose

Cinzano_logo1979 Cinzano Rose featuring Joan Collins, Leonard Rossiter, Omar Sharif & Gareth Hunt.

Cinzano vermouths date back to 1757 and the Turin herbal shop of two brothers, Giovanni Giacomo and Carlo Stefano Cinzano, who created a new “vermouth rosso” (red vermouth) using “aromatic plants from the Italian Alps in a [still-secret] recipe combining 35 ingredients (including marjoram,thyme and [a species of Achillea called] musk yarrow)”.  What became known as the “vermouth of Turin” proved popular with the bourgeoisie of Turin and, later, Casanova.

Cinzano Bianco followed, based on a different combination of herbs that included artemisia (wormwood), cinnamon, cloves, citrus and gentian; it was followed by an Extra Dry version.  Exports began in the 1890s, to Argentina, Brazil and the USA, among others.  In Paris in 1912, Cinzano was the first product to be advertised with a neon sign.

Info gleaned from Wikipedia

Martini Extra Dry

Martini Extra Dry 80’s Advert

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.

Info taken from Wikipedia