1983 Fiat UNO advert.
The Fiat Uno is a supermini car produced by the Italian manufacturer Fiat. The Uno was launched in 1983 and built in its homeland until 1995, with production still taking place in other countries.
The Uno was launched to replace the ageing Fiat 127. Designed by Giorgetto Giugiaro’s ItalDesign company, its tall, square body and a low drag coefficient of 0.34 won it much praise for airy interior space and fuel economy. It incorporated many packaging lessons learnt from Giugiaro’s 1978 Lancia Megagamma concept car (an experimental MPV) but miniaturised. It was voted European Car of the Year in 1984. (more…)