Lilt is a brand of soft drink manufactured by The Coca Cola Company and sold in the Seychelles, United Kingdom, Gibraltar and Republic of Ireland only. During the 1980s, Lilt was promoted with the advertising slogan, “the totally tropical taste.” In the late 1990s it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer. They became known in the media as the “Lilt Ladies”.
Lilt is also known for its advertising campaign “Here Comes the Lilt Man”.
Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever’s brands, Impulse.
Unilever were keen to capitalize on Axe’s French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx.
The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa’s Ego brand.
In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand.
Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited of the United Kingdom. It comes in the form of palm-sized (rounded rectangles approx. 9.5 cm × 5.0 cm or 4″ × 2″) biscuits. Variants include organic and Weetabix Minis (bite-sized) versions. The UK cereal is manufactured in Burton Latimer, Kettering, United Kingdom and in Canada and exported to over 80 countries. Weetabix for the North American market (Canada and the U.S) is manufactured in Cobourg, Ontario, in both organic and conventional versions.
PENNEYS – PRIMARK is an Irish clothing retailer, operating in Austria, Belgium, Germany, Ireland (38 stores branded as Penneys), Portugal, Spain, the Netherlands and the United Kingdom. The company’s main headquarters are in Dublin; they are a subsidiary of British food processing company ABF. Primark first opened in June 1969 in Mary Street (Dublin). It became apparent that more stores were required and another four were added to the chain.
Further expansion and success in Ireland dictated the move to the United Kingdom, when in 1971 it opened a large store in Belfast City Centre before opening four out of town stores in England in 1973. The first high-street stores were Derby and Bristol.
In the United Kingdom, Captain Birdseye is the advertising mascot of the brand. Appearing in numerous television and billboard commercials since 1967, he was played by actor John Hewer between then and 1998. He is depicted as a clean living, older sailor with a white beard, dressed in merchant navy uniform and with a seafaring accent. This character was so successful that when the company’s brand was relaunched with a younger man with designer stubble (played by Thomas Pescod), the project floundered and the older description of the character was brought back into the promotions. In 1993, Captain Birds Eye was voted as the most recognised captain after Captain Cook in a poll.
The Captain Birdseye mascot is a reference to the brand’s extensive and well-known range of frozen seafood products, including Fish Fingers. Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a “crew” composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children and emphasising the convenience of serving the company’s products to their parents. A 2005 advertising campaign in the UK features Captain Birdseye informing consumers that Birds Eye readymade meals contain no artificial flavourings or preservatives, with an emphasis that they are healthy to children.