Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world’s leading company in hair conditioning and the second largest in shampoo. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands”. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.
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Persil (also known as Dixan, Wipp, LeChat or Skip) is a brand of laundry detergent currently and originally made by Henkel & Cie; but which is now also licensed for manufacture, distribution, and marketing in several countries by Unilever. Henkel and Unilever both manufacture their own formulations. Introduced in 1907, Persil is notable because it was the first commercially available “self-activated” laundry detergent. The name, Persil, is derived from two of its original ingredients, perborate and silicate. It is Unilever’s premium brand in Ireland and the United Kingdom. Persil is sold in many forms, with several “environment friendly” products.
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Wall’s is a United Kingdom-originated food brand covering, owned by Unilever. Wall’s itself is now core to Unilever’s Heartbrand global ice cream business, used currently in China, Hong Kong, India, Indonesia, Austria, Jordan, Lebanon, Malaysia, Maldives, Mauritius, Pakistan,Portugal, Philippines, Qatar, Saudi Arabia, Spain, Singapore, Sri Lanka, Thailand, United Arab Emirates and Vietnam.
Now under the direction of Maxwell Holt, ice cream production commenced in 1922 at a factory in Acton, London. In 1959, Wall’s doubled capacity by opening a purpose built ice cream factory in Gloucester, England.
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Surf is the name of a brand of laundry detergent made by Unilever and sold in the India, Ireland, South Africa and many other countries. In the United States the Surf product line is owned by Sun Products. The brand Omo was used when it was introduced in Australia and New Zealand but in Australia, Surf as well as Omo are sold and they are both top- selling laundry detergents in Australia. Surf was introduced in 1959 after Rinso, formerly Lever’s best selling detergent brand, had declined in both sales and market share. Formulations of the detergent and the market segment targeted vary by region; in some countries Unilever also markets Persil detergent (but in others Persil is a Henkel brand).
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Close-up is a brand of toothpaste which is marketed by Unilever. It was launched in 1967, it is the first gel toothpaste in the world. In 2003, Unilever sold the exclusive licensing rights of Close-Up inUnited States and Canada to Church & Dwight. This sale did not affect the brand in other countries, like India where Unilever and its subsidiaries continue marketing Close-Up. The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.
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