1991 Peperami

peperamiPeperami is a pork sausage snack manufactured by Unilever in Germany, Mexico and Britain. According to Unilever, it was first shipped to the UK by accident in a container which was supposed to be carrying pâté. The company decided to attempt to sell the shipment to the UK market under the brand name ‘Peperami’. Several new varieties have been introduced over the years with varying degrees of success. Peperami may be interpreted as a portmanteau of the words “pepperoni” and “salami”, but the company does not want the product to be misunderstood as a combination of these different meats. In the year 1955, Peperami was one of the products from Nabisco. When the mistake was made, the company tried the meat snack and enjoyed it. Thus, Unilever relaunched the snack.

Info gleaned from Wikipedia

1991 Lynx Aftershave Conditioner

Lynx_africaAxe was launched in France in 1983 by Unilever. It was inspired by another of Unilever’s brands, Impulse.

Unilever were keen to capitalize on Axe’s French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx.

The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa’s Ego brand.

In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand.

Info gleaned from Wikipedia

1978 Shield Soap

shield soapShield Soap was  originally launched in 1976 by Unilever with a heavy weight TV advertising campaign, enabling the brand to establish a 30% market share within its first year.

In the 1990’s, Unilever rationalised their brands as part of their ‘path to growth’ strategy. Lucky for us, Shield Soap did not form part of their core UK portfolio.

Ceuta Healthcare purchased Shield Soap from Unilever in March 2004. In 2004, we sold approximately 5.7 million bars of Shield Soap. This figure has grown year on year and in 2009 this figure had grown to approximately 14 million bars of Shield Soap being sold in the UK.

1978 Oil Of Ulay

Olay originated in South Africa as Oil of Olay. Graham Wulff  (1916-2008),  an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in Readers’ Digest and newspapers and often looked like editorials.

Info gleaned from Wikipedia

1978 Knorr Soups

Knorr  is a German food and beverage brand owned by the Anglo-Dutch company Unilever since 2000, when Unilever acquired Best Foods. It produces dehydrated soup mixes and condiments. The only country where Unilever did not have rights to the Knorr name is Japan, where trademark of the product there is controlled by Ajinomoto. It is sold under the name Royco in Indonesia, and under the name Continental in Australia.

Info gleaned from Wikipedia