Pirelli Tyres

1978 commercial for Pirelli Tyres.

Founded 1872 in Milan, by Giovanni Battista Pirelli, Pirelli initially specialized in rubber and derivative processes. Effectively, Pirelli’s activities are still primarily focused on the production of tires, and cables (for energy and telecommunications). In 2005 Pirelli sold its cable division to Goldman Sachs, which changed the new group’s name to Prysmian.

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