Milk Tray (Mafia Boat) 1978

Milk Tray is brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner’s portfolio. Milk Tray is sold in Australia, parts of Canada (such as Newfoundland), Ireland, New Zealand, South Africa and the United Kingdom.

The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.

In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced, and by the mid 1930s the Cadbury’s Milk Tray assortment was outselling all its competitors.

The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.

The traditionally named Turkish Delight has now been renamed “Eastern Delight”.

Production of Milk Tray is made under licence to Cadbury UK in the European Union.

1984 Fry’s Turkish Delight

This particular Fry’s ad is the longer cinema version of 1984 ad. Very well done unfortunately I hated the stuff and still do.

Fry’s Turkish Delight is a chocolate bar made by Cadbury, and formerly by J. S. Fry & Sons. It was launched in 1914 and consists of a rose-flavoured Turkish delight surrounded by milk chocolate. It is widely marketed as being 92% fat-free.

The bar remains fairly popular in the UK, Ireland, Australia and New Zealand where the chocolate bar remains a staple. In Australia and New Zealand the range of “Turkish” products released by Cadbury has expanded to include mini Easter eggs, ice-cream, sectioned family block chocolate bars, and small versions used in boxed chocolates.In the UK Cadbury also manufacture the Dairy Milk Turkish, using dairy milk chocolate with a slightly different turkish centre, in the familiar block bar form.

From the late 1950s the slogan ‘Full of Eastern Promise’ has been used for the product on British TV advertisements. Among those appearing in such advertisements in the 1960s were the model and actress Jane Lumb.

For those of you that are interested, the music for this commercial was created specifically for the project.