1978 Action Man Transport Command

Action Man is an action figure boys’ toy launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro’s American “moveable fighting man”: G.I. Joe.

Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville, Leicestershire from 1966 until 1984 (Palitoy also offered sub-licenses to various toy manufacturers in various markets).

The figure and accessories were originally based on the Hasbro (US) 1964 G.I. Joe figure (for 1966–1969 production). Hasbro’s G.I. Joe figure was patented in 1966 Even the specific method of attaching the appendages was patented as a “Connection For Use In Toy Figures”  The first Action Man figures wereAction SoldierAction Sailor and Action Pilot. All were available in the four original hair colours: Blonde, Auburn, Brown and Black. They were accompanied by outfits depicting United States Forces of WWII and the Korean War. In later years, the figures and accompanying uniforms and accessories would more accurately reflect the forces of the United Kingdom. Action Man was subsequently reintroduced in 1993, based on the G.I. Joe Hall of Fame figure of that time.

Info gleaned from Wikipedia

Action Man (Transport Command) 1978

Action Man commercial from 1978. This advert features Action Man and all the ‘Transport Command’ accessories to accompany him.

Palitoy (from 1968 to 1980, a British subsidiary of General Mills) was the UK licensee for Hasbro Industries the company grew out of a plastics firm established by Alfred Edward Pallett in 1909 and went on to become one of Britain’s leading toy manufacturers until its ultimate closure in 1984.

In the early years Action Man competed with the entirely British Tommy Gunn by Pedigree Toys who were the producers of the Sindy doll. The Tommy Gunn figure copied aspects of Hasbro’s G.I. Joe, released two years earlier in the United States. Regardless, Tommy Gunn was generally regarded as a higher quality in terms of equipment and accuracy of accessories, especially since the Action Man of the sixties was little more than a re-packaged G.I. Joe. However, he was (more…)