1978 Mighty Mo’s

The Mighty Mo was brought to us by the Ideal Toy Company which was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which in turn sold Ideal to Viewmaster International in 1987, which renamed itself to View-Master Ideal in the process. View-Master Ideal was later bought by Tyco Toys, Inc. of Mt. Laurel, New Jersey, upon its purchase of View-Master Ideal. The Ideal line remained part of Tyco until Tyco’s merger with Mattel, Inc., in 1997.

Info gleaned from Wikipedia

1976 Matchbox SuperKings


Matchbox
 is a popular toy brand which was introduced by Lesney Products in 1953 and is now owned by Mattel, Inc. The brand was so named as the originaldie-cast Matchbox toys were sold in boxes similar in style and size to those in which matches were sold. Subsequently the brand would encompass a broad range of toys including larger scale die-cast models and various non die-cast lines such as plastic model kits and action figures.

During the 1980s, Matchbox started to switch to the more conventional plastic and cardboard “blister packs” that were used by other die cast toy brands such as Hot Wheels. The box style packaging was re-introduced for the collectors’ market in recent years, particularly with the release of the “35th Anniversary of Superfast” series in 2004.

Info gleaned from Wikipedia

Perfume Pretty Barbie 1988

Perfume Pretty Barbie advert from 1988.

Barbie is a fashion doll manufactured by the American toy-company Mattel, Inc. and launched in March 1959. American businesswoman Ruth Handler is credited with the creation of the doll using a German doll called Bild Lilli as her inspiration.

Barbie is the figurehead of a brand of Mattel dolls and accessories, including other family members and collectible dolls. Barbie has been an important part of the toy fashion doll market for fifty years, and has been the subject of numerous controversies and lawsuits, often involving parody of the doll and her lifestyle.

(more…)

1988 My Little Pony

My Little Pony is a brand of toy ponies marketed primarily to young girls and produced by the toy manufacturer Hasbro. These ponies can be identified by their colourful bodies and manes, and typically a unique symbol or series of symbols on one or both sides of their haunches, the ponies are always named after the symbols on their haunches.

Following the related My Pretty Pony toy, introduced in 1981, “My Little Pony” was launched in 1983. The line became immensely popular during the 80s, at one point even outselling Mattel’s Barbie. The original toy line ran from 1983 to 1995 (1992 in the U.S.) and inspired animated specials, including an animated feature length movie and two animated television series. The brand was relaunched between 1997 and 2003 (1999 in the U.S.), and then fully relaunched globally in 2003. My Little Pony celebrated its 25th Anniversary in 2008.

Info gleaned from Wikipedia