1977 Stork Margarine featuring Bruce Forsyth.
Stork is a brand of margarine spread, owned by Unilever.
Introduced into the United Kingdom and Ireland from 1920, housewives were initially suspicious of the health affects and cooking ability of margarine. As a result, it required a large amount of advertising in the 1930s to increase usage, supported by the Stork sponsored Radio Lyons featuring the band of Carroll Gibbons.
It was on with the onset of World War Two and rationing of butter that sales began to rise, in part driven by the Stork Cookery Service. During the war, a lorry carrying Stork margarine overturned on the A531 road near Heighley in Madeley, Staffordshire, resulting in people coming to try to salvage its load. Today, the location is known as Margarine Corner.
Advert from 1974 for Stork Margarine.
Margarine as a generic term, can indicate any of a wide range of butter substitutes. In many parts of the world, the market share of margarine and spreads has overtaken that of butter. Margarine is an ingredient in the preparation of many foods and, in recipes and colloquially, is sometimes called oleo. It is also sometimes called “marge”.
Margarine naturally appears white or almost white: by forbidding the addition of artificial colouring agents, legislators in some jurisdictions found that they could protect their dairy industries by discouraging the consumption of margarine. Bans on adding color became commonplace in the U.S., Australasia and Canada; and, in some cases, those bans endured for almost 100 years. It did not become legal to sell coloured margarine in Australia, for example, until the 1960s.