Ford Sierra

1986 ad promoting Fords “Sierra” car.

The Ford Sierra is a large family car built by Ford Europe between 1982 and 1993, originally designed by Uwe Bahnsen, Robert Lutz and Patrick le Quément. The code used during development was ‘Project Toni’.

Released on 21 September 1982, it replaced the Ford Cortina and Ford Taunus. Its aerodynamic styling was ahead of its time but more conservative buyers found it unappealing.

Possibly for this reason (and the fact that the smaller Escort was enjoying an increase in sales during the early 1980s), and the early lack of a saloon variant, it never quite achieved the sales volumes of the Cortina or the Taunus, although sales were still strong; a total of 2,700,500 Sierras were made, mainly manufactured in Germany, Belgium, and the United Kingdom, although Sierras were also assembled in Argentina, Venezuela, South Africa, and New Zealand. (more…)

Ford Sierra TV advertisement

The Ford Sierra is a large family car that was built by Ford Europe from 1982 until 1993. It was designed by Uwe Bahnsen, Robert Lutzand Patrick le Quément. The code used during development was “Project Toni”.

First unveiled on 22 September 1982 and with sales beginning on 15 October 1982,  it replaced the Ford Cortina. Its aerodynamic styling was ahead of its time and as such, many conservative buyers (including company car drivers) did not take fondly to the Ford Cortina’s replacement.

It was mainly manufactured in Germany, Belgium, and the United Kingdom, although Sierras were also assembled in Argentina, Venezuela, South Africa and New Zealand.

The Sierra was the 1983 Semperit Irish Car of the Year in Ireland.

Info gleaned from Wikipedia