Talking Yellow Pages

Yellow Pages 1996 ad

The term Yellow Pages refers to a telephone directory of businesses, categorized according to the product or service provided. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term Yellow Pages is now also applied to online directories of businesses.

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Yellow Pages JR Hartley

90’s ad for Yellow Pages featuring the famous JR Hartley.

The JR Hartley character appeared in television advertisements for British commercial telephone directory company Yellow Pages, first shown in 1983. The character was played by the actor Norman Lumsden.
The advertisement shows an elderly man going into several bookshops asking for a book called Fly Fishing by an author named ‘J. R. Hartley’. Every attempt fails, (more…)