1992 Pampers

The birth of the Pampers brand is arguably P&G’s best example of what happens when there is dissatisfaction with the status quo. In 1956, a P&G researcher, Vic Mills, disliked changing the cloth diapers of his newborn grandchild. So he assigned fellow researchers in P&G’s Exploratory Division in Miami Valley, Ohio to look into the practicality of making a better disposable diaper. Pampers were introduced in 1961. They were created by researchers at P&G including Vic Mills and Norma Lueders Baker. The name “Pampers” was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.

Info gleaned from Wikipedia

Pampers

1987 Pampers. commercial promoting their new Ultra Pampers ‘Even when there wet there dry!”

Pampers is a brand of baby products marketed by Procter & Gamble worldwide. Pampers was at one time only used as a name for a disposable diaper. Pampers Diapers come in sizes going all the way up to Size 7. The smallest size is Premmie whis is for premiture babies, it has a cut out notch like the newborn diapers. Diapers going up to size 2 are sold as Swaddlers or Baby Dry. Diapers in Size 3-6 are sold as ether Cruisers or Baby Dry.

(more…)