1978 ESSO Superlube

Esso is an international trade name for ExxonMobil and its related companies. The name is derived from the initials of the pre-1911 Standard Oil, Eastern States Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobilbrand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.

Info gleaned from Wikipedia

1964 BP Long Life Motor Oil

BP p.l.c. is a British multinational oil and gas company headquartered in London, United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by 2011 revenues and one of the six oil and gas “supermajors”.  It is vertically integrated and is active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation andtrading. It also has major renewable energy activities, including in biofuels, hydrogen, and wind power.

BP has operations in over 80 countries, produces around 3.8 million barrels of oil equivalent per day and has 22,400 service stations worldwide.  Its largest division is BP America, which is the biggest producer of oil and gas in the United States and is headquartered in Houston, Texas.  As at 31 December 2010 BP had total proven commercial reserves of 18.07 billion barrels of oil equivalent.  The name “BP” derives from the initials of one of the company’s former legal names, British Petroleum.

Info gleaned from Wikipedia

1976 Oil of Ulay

Olay originated in South Africa as Oil of Olay. Graham Wulff (1916-2008), an ex-Unilever chemist from Durban, started it in 1949. The name “Oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

Info gleaned from Wikipedia

1978 ESSO Superlube

1978 ESSO Superlube commercial from the UK.

Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.

Info gleaned from Wikipedia