1979 Holsten Pils

1979 commercial for Holsten Pils.

Holsten Brewery (Holsten-Brauerei AG) is a brewing company founded in 1518 in what is now Hamburg’s Altona-Nord quarter. The group now has seven breweries in Germany. Its nationally distributed premium brand is the pale lager Holsten Pilsener. The company was acquired by the Carlsberg Group in 2004.

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Holsten Pils

1979 commercial for Holsten Pils Lager

Holsten Brewery (Holsten-Brauerei AG) is a brewing company founded in 1518 in what is now Hamburg’s Altona-Nord quarter.   The group now has seven breweries in Germany. Its nationally distributed premium brand is the pale lager Holsten Pilsener. The company was acquired by the Carlsberg Group in 2004. 

 

History

In the late 19th Century Holsten Brauerei first began trading in the UK when they purchased a brewery in Wandsworth, London. Holsten Pils was first imported into the UK in 1952 thus creating the premium packaged lager market. In 1979 the first of many award winning TV ad campaigns was launched starring Donald Pleasence. In the mid-1980s Holsten became the UK’s number one selling premium packaged lager. Up until 1999, Holsten UK had been operated as a joint venture between Holsten Brauerei and S & N. In 1999 the joint venture was dissolved and Holsten UK took over responsibility for the on trade, followed in 2000 by the off trade.

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Oil of Ulay

90’s Irish commercial for Oil of Ulay.

Olay began life in South Africa as oil of Olay. Graham Wulff (1916-2008), an ex-Unilever chemist from Durban, started it in 1949. The name “oil of Olay” was chosen by Wulff as a spin on the word “lanolin”, a key ingredient.

It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.

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