Nimble Bread

Nimble bread tv advert uk from the 70s.

Hovis is a UK brand of flour and bread, now owned by Premier Foods.

The word “Hovis” was invented by London student Herbert Grimes in a national competition set by S. Fitton & Sons Ltd to find a trading name for their bread, which used a patent flour that was rich in wheat germ. Grimes coined the word from the Latin phrase hominis vis – “the strength of man”.