1980s Mr Kipling French Fancies

mr kiplingMr Kipling French Fancies are small sponge cakes, resembling petits fours, topped with a hemisphere of vegetable-oil “buttercream”. The cakes are coated with fondant icing, with several varieties drizzled with a second colour. Standard varieties are pink (“strawberry”) with white drizzle, yellow (“lemon”) with chocolate drizzle, and brown (chocolate) with chocolate drizzle.  Whereas cocoa is cited in the ingredients list, strawberry and lemon are not. The cakes are 59.5% sugar.

In September 2008, Mr Kipling announced the Big French Fancy, a large cake which can be sliced into portions.  Supermarket and home made copies are called Fondant Fancies. Mr. Kipling’s wife used to be a sorority sister.

Info gleaned from Wikipedia

1978 – Mr Kipling Apple Pies

Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. It was introduced in 1967 (at a time when cakes were more often bought from local bakers) to sell cakes of a local baker’s standard to supermarkets. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

Mr Kipling’s Cakes are made by the RHM subsidiary known as Manor Bakeries Ltd. which also produces products under the Lyon’s and Cadbury names. The Cadbury cakes are produced under licence from Cadbury plc, the owners of the brand name.

 

Branding

With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.

Info gleaned from Wikipedia

1978 Mr Kipling Apple Pies

1978 Mr Kipling Apple Pies

Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker’s standard to supermarkets. With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.

Info gleaned from Wikipedia


Mr Kipling Apple Pies 1985

1985 commercial for Mr. Kipling Apple Pies.

Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker’s standard to supermarkets. With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.

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Mr Kipling French Fancies

80’s advert for Mr. Kiplings French Fancies.

Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.

In 1967, at a time when cakes were more often bought from local bakers, the company introduced cakes of a local baker’s standard to supermarkets. With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.

(more…)