Martini Extra Dry 1982

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.

  • 1892 – The business is taken over by Rossi’s four sons.
  • 1929 – The Martini Ball & Bar logo is registered for the first time.
  • 1930 – Rossi’s grandsons take over control of the company.
  • 1977 – The company is restructured with the creation of the General Beverage Corporation.
  • 1992 – Martini & Rossi merges with Bacardi.
  • 2006 – “Martini is the world’s fourth most powerful “spirit” brand”.

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Martini 1983

Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine (for example, Asti Spumante). It also produces the French vermouth, Noilly Prat.

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Martini Extra Dry

Martini Extra Dry 80’s Advert

Martini is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in Turin.

From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They changed the company name to Martini, Sola & Cia in 1863 and it was in 1879 that the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today.

Info taken from Wikipedia