1977 Stork Margarine featuring Bruce Forsyth

1977 Stork Margarine featuring Bruce Forsyth.

Stork is a brand of margarine spread, owned by Unilever.

Introduced into the United Kingdom and Ireland from 1920, housewives were initially suspicious of the health affects and cooking ability of margarine. As a result, it required a large amount of advertising in the 1930s to increase usage, supported by the Stork sponsored Radio Lyons featuring the band of Carroll Gibbons.

It was on with the onset of World War Two and rationing of butter that sales began to rise, in part driven by the Stork Cookery Service. During the war, a lorry carrying Stork margarine overturned on the A531 road near Heighley in Madeley, Staffordshire, resulting in people coming to try to salvage its load. Today, the location is known as Margarine Corner.


Vitalite 90’s

1990’s advert for Vitalite

Vitalite is a sunflower oil-based margarine, produced by Dairy Crest in Kirkby in Merseyside.

It began in 1983, being made by Kraft General Foods. In 1996, it was bought by St Ivel, who were then bought by Dairy Crest in November 2002.  In 2008 it was relaunched as a dairy-free spread, making it suitable for vegans.