1978 ESSO Superlube

1978 ESSO Superlube commercial from the UK.

Esso is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ (“S-O”), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by the Exxon brand after it bought Humble Oil, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in the United States alongside Mobil.

Info gleaned from Wikipedia

Castrol GTX

1976 advert for Castrol GTX.

Castrol is a brand of industrial and automotive lubricants which is applied to a large range of oils, greases and similar products for most lubrication applications. The Castrol brand is part of the BP Group of companies, but has retained its separate identity.

History

In February 1899, Charles Cheers Wakefield took what was perhaps the greatest risk of his working life: he resigned from the Vacuum Oil Company over a disagreement with the management regarding Vacuum Oil’s foray into the railroad lubricants sector, and set himself up as competition. The firm he left behind would go on to become Mobil Oil.

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