Max Factor

1982 Le Jardin de Max Factor.

In the 1920s and 1930s, the “golden years” of Hollywood, Max Factor became intimately associated with the world of movie make-up. He created the lip gloss for the movies in 1914, and coined the term “makeup”, based on the verb, “to make up” (one’s face).

Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford, Judy Garland, and virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard. Max Factor’s name appeared on many movie credits, and Factor himself appeared in some cameos. (more…)