1980s Harp Lager Christmas

harpHarp Lager was first produced in 1960 as a bottled beer by the Guinness company (now Diageo), in response to the trend among drinkers in Britain and Ireland towards continental lager. Guinness converted its Dundalk brewery into a modern lager production plant with the guidance of Dr. Herman Muender, a distinguished German brewer. Various names were considered for the brand, including Atlas, Cresta and Dolphin, before Harp was chosen.  The brand was marketed with the Brian Boru harp as its emblem.

The manufacturer states that Harp is made with pure water from the Cooley Mountains, Dundalk.

By 1961 a consortium of brewers, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer.  Courage’s Alton Brewery, where Courage Director’s had been brewed, was rebuilt to produce the lager in Great Britain.

Info gleaned from Wikipedia

1980s Fosters (Ballet Paul Hogan)

fosters logoFoster’s Lager is an internationally distributed Australian brand of 5.2% abv pale lager.  It is a product of Foster’s Group brewed under licence in several countries, including the U.S.  and Russia.   The European rights to the beer are owned by Heineken International, who brew and distribute a 4% ABV Foster’s in most European countries,  including the United Kingdom, Greece, France, Belgium, Portugal, Poland, Finland, Germany, Spain,Sweden, Ukraine and Ireland. In the United States  and India,  rights to the brand are owned by SAB Miller. In Canada, Foster’s is brewed by Molson Canada under licence from Foster’s Brewing International.

Foster’s brand is also used on several other beers, including Foster’s Premium Ale, and Fosters ESB (Extra Special Bitter) which has been discontinued.

In recent years, Foster’s has consistently sold in the region of 5 million hectolitres each year in the UK, making it the best selling beer after Carling. While international marketing of the beer often focuses on its Australian connections, Foster’s does not enjoy widespread popularity in Australia.

Info gleaned from Wikipedia

1979 Skol Lager

Skol was initially created to be a global beer brand. Allied Breweries (UK), Labatt (Canada), Pripps-Bryggerierna (Sweden) and Unibra (Belgium) formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world. Since then participation in the company has changed significantly.

Currently, Skol is the most popular beer in Brazil. Originally produced by Caracu, which was bought by Brahma in 1980. Brahma merged with Antarctica and became Ambev, then InBev and later AB InBev. AB Inbev is the biggest beverage company in the world, larger than Coca-Cola in revenue.  Skol beer became internationally recognized as a Brazilian beer, though not initially conceived in Brazil.

Info gleaned from Wikipedia

1990 Heineken

Heineken Lager Beer was first brewed by Gerard Adriaan Heineken in 1873. The beer is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today.

Info gleaned from Wikipedia