Lilt is a brand of soft drink manufactured by The Coca Cola Company and sold in the Seychelles, United Kingdom, Gibraltar and Republic of Ireland only. During the 1980s, Lilt was promoted with the advertising slogan, “the totally tropical taste.” In the late 1990s it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer. They became known in the media as the “Lilt Ladies”.
Lilt is also known for its advertising campaign “Here Comes the Lilt Man”.
Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever’s brands, Impulse.
Unilever were keen to capitalize on Axe’s French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx.
The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa’s Ego brand.
In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand.
PENNEYS – PRIMARK is an Irish clothing retailer, operating in Austria, Belgium, Germany, Ireland (38 stores branded as Penneys), Portugal, Spain, the Netherlands and the United Kingdom. The company’s main headquarters are in Dublin; they are a subsidiary of British food processing company ABF. Primark first opened in June 1969 in Mary Street (Dublin). It became apparent that more stores were required and another four were added to the chain.
Further expansion and success in Ireland dictated the move to the United Kingdom, when in 1971 it opened a large store in Belfast City Centre before opening four out of town stores in England in 1973. The first high-street stores were Derby and Bristol.