1980s Fosters (Ballet Paul Hogan)

fosters logoFoster’s Lager is an internationally distributed Australian brand of 5.2% abv pale lager.  It is a product of Foster’s Group brewed under licence in several countries, including the U.S.  and Russia.   The European rights to the beer are owned by Heineken International, who brew and distribute a 4% ABV Foster’s in most European countries,  including the United Kingdom, Greece, France, Belgium, Portugal, Poland, Finland, Germany, Spain,Sweden, Ukraine and Ireland. In the United States  and India,  rights to the brand are owned by SAB Miller. In Canada, Foster’s is brewed by Molson Canada under licence from Foster’s Brewing International.

Foster’s brand is also used on several other beers, including Foster’s Premium Ale, and Fosters ESB (Extra Special Bitter) which has been discontinued.

In recent years, Foster’s has consistently sold in the region of 5 million hectolitres each year in the UK, making it the best selling beer after Carling. While international marketing of the beer often focuses on its Australian connections, Foster’s does not enjoy widespread popularity in Australia.

Info gleaned from Wikipedia

1989 Amstel Lager Ireland

Amstel Brewery  is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam,The Netherlands. It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main Heineken plant at Zoeterwoude.

Info gleaned from Wikipedia

1980s John Smiths Magnet

John Smith’s Brewery was founded in 1758 by Backhouse & Hartley at Tadcaster in North Yorkshire, England. John Smith bought the brewery in 1847. John Smith’s is the sixth highest selling beer brand in the United Kingdom, and the highest selling ale brand. It is the highest selling bitter in the world.

The company grew to be one of the largest regional brewers in the country. It was taken over by Courage in 1970 and is currently owned by Heineken.

John Smith’s is the largest commercial sponsor of horse racing in the UK, including the Grand National since 2005. It is also well known for a series of highly successful television advertising campaigns, featuring the actor Gordon Rollings during the 1980s, and the comedians Jack Dee during the 1990s and Peter Kay since 2002.

Info gleaned from Wikipedia

1979 Hamlet Cigars

1979 Hamlet Cigars commercial from the UK and Ireland

Hamlet is a well known brand of cigar produced by Japan Tobacco. They are available in several varieties, miniatures and also a regular length. They are regularly referred to as the ‘mild cigar’ in their advertising.

Hamlet cigars were first launched in the UK in 1964. More recently, Hamlet cigars have been launched in a number of western European markets.

They are most famous in the UK for their comical advertisements, which present scenes in which a man, having failed dismally at something, is consoled by lighting a Hamlet cigar. Much of the humour came from the fact that the product being advertised was deliberately unclear until the tell-tale cigar appeared, accompanied by the tune of Bach’s Air on a G String, played by French musician Jacques Loussier, and the line ‘Happiness is a cigar called Hamlet’. For example, one advertisement created a diversion by appearing to be advertising beer: a man, dying of thirst in a desert, finds a can of Heineken but accidentally spills it all into the sand; so instead he lights up a Hamlet cigar.

Since the ban on tobacco advertising in the UK and much of Europe was implemented, the adverts are no longer aired.

The closure in September 2009 of the Cardiff-based factory producing Hamlet was announced on 16 October 2007.

Info gleaned from Wikipedia

Red Stripe Lager 1990

1990 commercial for Red Stripe Lager

Red Stripe is a Jamaican lager-style beer whose logo is a bold, diagonal red stripe. It is brewed by Desnoes & Geddes Limited, originally a soft drink manufacturer incorporated on July 31, 1918, by Kingston, Jamaica natives Eugene Peter Desnoes and Thomas Hargreaves Geddes. In its current formulation Red Stripe is 4.7% alcohol by volume. It is brewed in Bedford, England.

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