Guinness 1981

Guinness 1981 TV advert.

Wiki History
Guinness
(pronounced /ˈɡɪnɪs/) is a popular dry stout that originated in Arthur Guinness’ brewery at St. James’s Gate in Dublin, Ireland. The beer is based on the porter style that originated in London in the early 18th century. It is one of the most successful beer brands in the world, being exported worldwide. The distinctive feature in the flavour is the roasted barley which remains unfermented. For many years a portion of the beer was aged to give a sharp lactic flavour, but Guinness has refused to confirm if this still occurs.

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Guinness ad

Guinness commercial from 1976 featuring a guy reading the paper and drinking a nice cool glass of the Black stuff.

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Guinness Ad featuring Rutger Hauer

Hauer was as well known for his humorous appearances in Guinness commercials as for his screen roles.

Arthur Guinness started brewing ales from 1759 at the St. James’s Gate Brewery, Dublin. On 31 December 1759 he signed (up to) a 9,000 year lease at £45 per annum for the unused brewery.  Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels toGreat Britain.

“Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.

Arthur Guinness started selling the dark beer porter in 1778.  The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.  Throughout the bulk of its history, Guinness produced ‘only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export’.

Info gleaned from Wikipedia