1980s Libbys Um Bongo

Um_BongoUm Bongo is a mixed tropical fruit juice. The trademark is owned by Sumol+Compal.  The drink is produced in Portugal where it is widely available.  In the United Kingdom it was originally sold under the Libby’s brand.


Um Bongo was first created in 1983, originally in Milnthorpe, Cumbria. At the time the brand belonged to Nestlé who had acquired Libby’s fruit juices.  Nestlé licensed the Um Bongo brand (still under the Libby’s name) to Gerber Foods Soft Drinks Ltd in the UK and Republic of Ireland.[10] Gerber packages the drink at their plant in Somerset.

Nestlé also had the ‘Um Bongo’ brand launched and marketed in Portugal in 1988, running a Portuguese version of the TV advertisement, using the slogan “Um Bongo, O bom sabor da selva” (Um Bongo, The great flavour of the jungle).   By 2003 the Portuguese company Compal acquired the “Um Bongo” brand from Nestlé.  Since Compal later merged with Sumol, the brand is owned and produced bySumol+Compal since 2009. They launched Um Bongo 100% fruit in 2010 and a themed toy collection named “Um Bongo e o bom coração da selva” (Um Bongo and the great heart of the jungle) in 2011.


Info gleaned from Wikipedia

1979 Del Monte

“The Man from Del Monte; he say yes!”

Del Monte Corporation, doing business as Del Monte Foods, is an American food production and distribution company headquartered in One Maritime Plaza, San Francisco, California.  Del Monte Foods is one of the country’s largest producers, distributors and marketers of branded food and pet products for the U.S. retail market, generating approximately $3.6 billion in net sales in fiscal 2009. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Meow Mix, Kibbles ‘n Bits, 9Lives, Milk-Bone, Pup-Peroni, Meaty Bone, Snausages and Pounce. Several Del Monte products hold the number one or two market share position.   The company also produces, distributes and markets private label food and pet products.

Info gleaned from Wikipedia

Kelloggs Fruit ‘n Fibre

1986 commercial for Kelloggs Fruit ‘n Fibre

Fruit ‘n Fibre is a breakfast cereal produced by Kellogg’s and sold in various countries (including the UK). It consists of wheat flakes, dried fruit (sultanas, raisins, coconut, banana, and apple) and hazelnuts. Versions of this cereal are also produced by other companies under similar names, such as Fruit & Fibre. The Kellogg’s version is also known as Optima Fruit & Fibre in some markets (this name was used in the UK for a short period from 1997, but was eventually changed back).