1979 Rowntrees Breakaway Bar

Rowntree’s was founded in York in 1862 by Henry Isaac Rowntree, who bought a chocolate company from the Tuke family.  In 1869, he was joined by his brother, the philanthropist Joseph Rowntree.  The original factory was in the centre of the City of York, by the River Ouse at Tanners Moat, but was relocated in 1906 to Haxby Road in the north of the City.

The Company merged with Mackintosh’s in 1969, to become Rowntree Mackintosh.  Rowntree was responsible for such chocolate favourites as Kit Kat,Smarties, Aero, Fruit Pastilles and Black Magic,  while John Mackintosh and Co. produced Rolo, Munchies, Caramac and Quality Street.  The same year, Hershey entered a licensing agreement with Rowntree Mackintosh to introduce Kit Kat and Rolo in the United States.

Info gleaned from Wikipedia

1979 Aero

The process of manufacture was patented in 1935 by Rowntree’s.  Registration of the trademark and manufacture to market started soon after.

In 1935, Rowntree’s launched Aero into the UK, followed by the mint variation in the 1970s. Wrapping was brown (green in the mint version) and displayed the “Rowntree’s” script logo and the large word “AERO”, along with the slogan “Hold on tight or I’ll fly away!” below the “AERO” name. The words “Aerated Milk Chocolate” (“Aerated Milk-Mint Chocolate” for the mint version) were seen multiple times in the word “AERO.” In the 1970s, an advertisement was aired in which kids flying a kite thought the kite was an Aero bar. Then, brown and white bubbles would fly out of the imaginary bar to form the Aero wrapper. In 1988, Rowntree Mackintosh (as it then was, having merged with Mackintosh’s in the 1960s) was losing money and was sold to Swiss company Nestlé, who was already famous for its own Nesquik flavoured milkshakes and Milkybar white chocolate bars. Nestle continue to manufacture many former Rowntree bars and products, and until 1993 several chocolate products continued to use the Rowntree/Rowntree Mackintosh brand name. Since then only the sugar confectionaerry bears the old Rowntree name (Fruit Pastilles, Fruit Gums, and so on).

Info gleaned from Wikipedia

Rowntree’s Fruit Pastilles

Rowntree’s Fruit Pastilles advert form the 90’s

Rowntree’s Fruit Pastilles are small round sweets measuring about 1.5 cm/0.6 in in diameter; they have a jelly-like consistency, almost like huge Jelly Tots. Fruit Pastilles are covered in sugar. Ice-lolly versions were originally made in Telford, Shropshire but are now made in Crossgates, North Yorkshire by Richmond Foods after it bought Nestlé’s ice cream division in 2001. Rowntree’s Fruit Pastilles contain fruit juice and no artificial colours or flavours and come in five flavours: lemon (yellow), lime (green), strawberry (red), blackcurrant (black) and orange (orange). The 48g/1.7 oz packet contains about 180 calories, which is about average for sweets of this nature.

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