1986 ad promoting Fords “Sierra” car.
The Ford Sierra is a large family car built by Ford Europe between 1982 and 1993, originally designed by Uwe Bahnsen, Robert Lutz and Patrick le Quément. The code used during development was ‘Project Toni’.
Released on 21 September 1982, it replaced the Ford Cortina and Ford Taunus. Its aerodynamic styling was ahead of its time but more conservative buyers found it unappealing.
Possibly for this reason (and the fact that the smaller Escort was enjoying an increase in sales during the early 1980s), and the early lack of a saloon variant, it never quite achieved the sales volumes of the Cortina or the Taunus, although sales were still strong; a total of 2,700,500 Sierras were made, mainly manufactured in Germany, Belgium, and the United Kingdom, although Sierras were also assembled in Argentina, Venezuela, South Africa, and New Zealand. (more…)