1991 Lynx Aftershave Conditioner

Lynx_africaAxe was launched in France in 1983 by Unilever. It was inspired by another of Unilever’s brands, Impulse.

Unilever were keen to capitalize on Axe’s French success and the rest of Europe from 1985 onwards, later introducing the other products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so it was launched as Lynx.

The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium, the brand has launched with great success in the United States and Canada. The company has also consolidated its deodorant portfolio by migrating other overlapping male deodorants into the Lynx brand such as South Africa’s Ego brand.

In January 2012, Unilever launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously men’s-only brand.

Info gleaned from Wikipedia

1974 Three Wishes Anti-Presperant

Advert from 1974 for Three Wishes Anti-Presperant.

This is a brand page for the THREE WISHES trademark by Lever Brothers Company in NEW YORK, , 10022. 

On Wednesday, April 10, 1974, a U.S. federal trademark registration was filed for THREE WISHES by Lever Brothers Company, NEW YORK 10022. The USPTO has given the THREE WISHES trademark serial number of 73018425. The current federal status of this trademark filing is EXPIRED.

1960s Sure Antiperspirant

In the UK and other European countries, Sure is the name of a brand of antiperspirant deodorant for men and women produced by Unilever, marketed with the tagline “It Won’t Let You Down”.

Sure (UK and Ireland) is known by various other names globally – Rexona (Continental Europe, Argentina, Mexico, South America, Asia, Pacific) and Degree (United States & Canada). All three versions carry the tick logo.

In the United States, Sure is a different brand owned by Helen of Troy Limited, which acquired the brand from Innovative Brands in March 2010. Innovative Brands, LLC, a portfolio company of Najafi Companies, had acquired the brand from Procter & Gamble in September 2006.

Info gleaned from Wikipedia

1978 Radox

Radox is a brand of bubble bath and shower gels available in the United Kingdom, Ireland, Czech Republic, Australia, Malaysia and South Africa. It comes in both bath salt and liquid form. Unilever agreed to buy the brand from Sara Lee in September, 2009

In June 2009 Radox launched the Be-Selfish campaign, alongside celebrity commentator Jenny Trent-Hughes to encourage women to take time out of their day for themselves.

In September 2009 Radox teamed up with celebrity author Kathy Lette to write the novel ‘All Steamed Up’, that became available free online.

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