John Smith’s Brewery was founded in 1758 by Backhouse & Hartley at Tadcaster in North Yorkshire, England. John Smith bought the brewery in 1847. John Smith’s is the sixth highest selling beer brand in the United Kingdom, and the highest selling ale brand. It is the highest selling bitter in the world.
The company grew to be one of the largest regional brewers in the country. It was taken over by Courage in 1970 and is currently owned by Heineken.
John Smith’s is the largest commercial sponsor of horse racing in the UK, including the Grand National since 2005. It is also well known for a series of highly successful television advertising campaigns, featuring the actor Gordon Rollings during the 1980s, and the comedians Jack Dee during the 1990s and Peter Kay since 2002.
Info gleaned from Wikipedia
In Britain, people liked what they were used to on TV – many TV ads seen in the 1970s and 1980s had jingles and slogans first heard in the 1950s and 1960s!
The Fresh Cream Cakes – “Naughty But Nice” – ads, featuring various celebrities, had a much shorter run – they were produced from the late 70s to the mid-80s. These two ads, from 1984, feature the English comedians Les Dawson and Roy Barraclough as Ada and Cissie, two hilarious middle-aged ladies.