An advert for IDEALs Mighty Mo from 1978.
Ideal Toy Company was founded as Ideal Novelty and Toy Company in New York in 1907 by Morris and Rose Michtom after they had invented the Teddy bear in 1903. The company changed its name to Ideal Toy Company in 1938. In 1982, the company was sold to CBS Toy Company, which itself closed down. Certain brands and toys have been continued through other companies, most notably the Magic 8-ball and Rubik’s Cube.
Schweppes is a beverage brand that is sold around the world. It includes a variety of carbonated water and ginger ales. Its marketing campaign made heavy use of an onomatopoeia in their commercials: “Schhhhh…. Schweppes,” after the sound of the gas escaping as one opens the bottle.
In the late eighteenth century, Johann Jacob Schweppe (1740–1821), a German-born naturalised Swiss watchmaker and amateur scientist developed a process to manufacture carbonated mineral water, based on a process discovered by Joseph Priestley in 1770, founding the Schweppes Company in Geneva in 1783. In 1792 he moved to London to develop the business there. Mainstay products include ginger ale (1870), bitter lemon (1857), and tonic water (The oldest soft drink in the world – 1771).
An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer named Commander Whitehead, who described the product’s bubbly flavor (effervescence) as “Schweppervescence”.
Info gleaned from Wikipedia
The Milton Bradley Company is an American game company established by Milton Bradley in Springfield, Massachusetts, in 1860. In 1920, it absorbed the game production of McLoughlin Brothers, formerly the largest game manufacturer in the United States and in 1987 it purchased Selchow and Righter, makers of Parcheesi and Scrabble.
Milton Bradley was taken over by Hasbro, Inc., in 1984. Now wholly owned by Hasbro, it is still retained as one of Hasbro’s brands, similar to the manner in which Parker Brothers is one of Hasbro’s brands. It is a board game and sometimes video game publisher. During the late 1980s and early 1990s, Milton Bradley marketed a series of games (such as HeroQuest) in North America that were developed in the United Kingdom by Games Workshop (GW) that drew heavily from GW’s Warhammer Fantasy universe, albeit without explicit reference to the Warhammer product line. Milton Bradley also developed numerous game consoles such as the Microvision and Vectrex.
Scalextric advert from Christmas 1980.
Scalextric came from the Scalex brand of Minimodels Ltd, which was a clockwork powered race car system that first appeared in 1952. Their inventor, B. “Freddie” Francis, showed Scalextric (“Scalex” plus “electric”) cars at the annual Harrogate Toy Fair in 1957 in the UK. In 1958, unable to meet demand for their popular range, the parent company was sold to Lines Bros Ltd, who operated as “Tri-ang”. Their subsidiary Rovex, which specialised in plastic, then developed Scalextric, converting the metal cars to the easier and cheaper to mould plastic. The track, which was originally a rubber compound, became moulded plastic at a later date. Production continued at Mini-models in Havant until 1967, when it moved to Rovex’s own site.
When Lines Bros collapsed, their subsidiary Rovex-Triang, which handled Scalextric and the Triang railway brand, was sold off, eventually becoming Hornby Railways. Although Scalextric remained based in the UK, most of the products are made in China.
Results were hit in 2007 by the closure of the Scalextric Race World retail store in Tacoma; Scalextric-USA created a store front in Auburn, Washington showcasing Scalextric slot cars, tracks and accessories.