Aurora Plastics Corporation was founded in March, 1950 by engineer Joseph E. Giammarino (1916–1992) and businessman Abe Shikes (1908–1997) in Brooklyn, New York (moving to West Hempstead, Long Island in 1954), as a contract manufacturer of injection molded plastics.
With the hiring in 1952 of salesman John Cuomo (1901–1971), the company began the manufacture of its own line of plastic model kits. These kits were marketed to young hobbyists, as were the kits of rivals Monogram and Revell. Aurora profitably targeted to a younger demographic than their competitors, creating smaller-sized, less detailed models at a lower price point.
Although their first offerings were aircraft kits in a “Famous Fighters” line, it is with their figure kits that Aurora is most associated and had their biggest success. Following a series of “knights in armor” and historical figures, Aurora acquired a license from Universal Studios to create a line of kits based on Universal monsters, which became the company’s most popular offerings. Aurora’s kit of Frankenstein appeared in 1961, and was followed by twelve other monster figures that were issued and reissued in various versions through the early 1970s. Together with their other licensed models based on characters from movies, TV shows and comic books, Aurora’s figure kits continue to be highly valued by collectors. Aurora used artist James Bama for some of their box art.
Info gleaned from Wikipedia
Probably the most memorable Christmas Commercial ever!
Kellogg’s was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Christian denomination. The company produced and marketed the hugely successful Kellogg’s Toasted Corn Flakes and was renamed the Kellogg Company in 1922.
Info gleaned from Wikipedia
BOOTS Christmas Commercial from 1985
Boots UK Limited, commercially known as Boots and previously known as The Boots Company is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country. Boots is also available in the Republic of Ireland, Norway and other territories. The company has been a subsidiary of Alliance Boots since 31 July 2006 after Boots Group plc merged with Alliance UniChem plc and combines the former Boots the Chemist Ltd and Boots Stores Ltd. Management of all staff was moved from Boots UK to Boots Management services on July 1, 2010
Cadburys Roses commercial from 1988
Cadbury Roses are a selection of individually wrapped miniature chocolates, made by Cadbury UK that entered the market in 1938. They are named after the packaging equipment company that manufactured and supplied the machines that wrapped the chocolates, Rose Brothers (later Roses Forgrove), based in Gainsborough, England, who designed patented early packaging machines.
Roses are inexpensive chocolates, containing a small proportion of cocoa solids, and a high proportion of vegetable fat. A large packet can be bought cheaply, making them a common stand-by gift choice due to the variety of contained chocolates. They are an extremely common gift on Mother’s Day and sell well throughout the Christmas period. They are available in tins, boxes or jars and currently contain 10 different varieties of chocolate: