80’s UK TV Advert – Cadburys Wispa feat Ruth Madoc and Simon Cadell, Hi Dee Hi

Cadbury_Logo1Wispa is a brand of chocolate bar manufactured by Cadbury UK. The bar was launched in 1981 as a trial version in North East England and with its success it was introduced nationally in 1983.  It was seen as a competitor to Rowntree’s Aero (now owned by Nestlé).  In 2003, as part of a relaunch of the Cadbury Dairy Milk brand, the Wispa brand was discontinued and the product relaunched as “Dairy Milk Bubbly”. As part of the relaunch, the product was reshaped as a standard molded bar (similar to other ‘Dairy Milk’ products) instead of a whole-bar count-line.  However, in 2007, helped by an internet campaign, the Wispa bar was relaunched, albeit for a “limited period”.   In October 2008 Wispa returned again to shops in the UK and Ireland due to the chocolate bar’s popularity during the previous limited period release.

A product known as Cadbury’s Wispa, resembling a moulded Dairy Milk bar with bubbles and with different packaging, is available in some other countries, including Romania.

Info gleaned from Wikipedia

1977 Cadburys Caramel

Cadbury Dairy Milk Caramel (better known and still referred to by its former name Cadbury’s Caramel or Cadbury Caramel) is a chocolate bar that is part of the Cadbury Dairy Milk brand and is made by Cadbury UK and Cadbury Ireland. The bar is sold in the United Kingdom, Ireland, The United States and Australia.

History

The bar was first launched in 1976, originally called Cadbury’s Caramel until 2003, when it was renamed. In early 2009 it was relaunched, with the Caramel name re-emphasised as the main on-pack brand, and the Dairy Milk brand reduced in size.

Info gleaned from Wikipedia

1979 Banjo Tea Breaks

Banjo is a chocolate bar once available in the UK. Introduced with a substantial television advertising campaign in 1976, Banjo was a twin bar (similar in shape and size to twix) and was the same as a drifter but with a chopped peanut layer and the whole covered in milk chocolate. It was packaged in distinctive navy blue – with the brand name prominently displayed in yellow block text – and was one of the first British snack bars to have a heat-sealed wrapper closure instead of the reverse-side fold common to most domestically-produced chocolate bars at that time. It was available into the 1980s. There was a coconut version also available in a red wrapper with yellow text.

Info gleaned from Wikipedia

1980s Mars Bar

Mars (also Mars bar) is a chocolate bar manufactured by Mars, Incorporated. It was first manufactured in Slough, Berkshire in the United Kingdom in 1932 as a sweeter version of the US Milky Way bar which Mars, Inc. produced (not to be confused with the European version of Milky Way, which is similar to the US 3 Musketeers). It was advertised to the trade as being made with Cadbury’s chocolate as ‘couverture’.

In the United States, a different confection bears the Mars bar name. Featuring nougat, soft caramel, and almonds coated in milk chocolate, the American Mars bar was relaunched in 2010 after being discontinued in 2002.

Info gleaned from Wikipedia

1979 Marathon

Marathon was a bar consisting of eight inches of braided chocolate and caramel. It was manufactured by Mars Inc and first sold in the United States in August 1973. The bright red packaging contained a ruler with inch markings on the reverse demonstrating that it was as long as it claimed. (The length was the result of its braided shape; it did not weigh more than standard candy bars.) It was discontinued in October 1981. Note: There was also a 15″ version of The Marathon Bar sold in Southern California at local 7/11 stores and at Michael’s Pharmacy in Swarthmore, Pennsylvania. These had the 15″ ruler on the back of the red wrapper.

Television commercials of the era feature John Wayne’s son Patrick as Marathon John who would regularly confront villain Quick Claude.

Another braided caramel and chocolate bar available from Cadbury is the Curly Wurly. While these are commonplace in their native UK (as well as Australia), aside from specialty import stores (andWorld Market) Curly Wurly bars are not widely available in the U.S.

Info gleaned from Wikipedia