1983 Fiat UNO advert.
The Fiat Uno is a supermini car produced by the Italian manufacturer Fiat. The Uno was launched in 1983 and built in its homeland until 1995, with production still taking place in other countries.
The Uno was launched to replace the ageing Fiat 127. Designed by Giorgetto Giugiaro’s ItalDesign company, its tall, square body and a low drag coefficient of 0.34 won it much praise for airy interior space and fuel economy. It incorporated many packaging lessons learnt from Giugiaro’s 1978 Lancia Megagamma concept car (an experimental MPV) but miniaturised. It was voted European Car of the Year in 1984. (more…)
1984 Vauxhall Nova commercial from the UK.
The Vauxhall Nova was produced by General Motors between 1983 and 1993. It replaced the Vauxhall Chevette and Opel Kadett City. All Nova and Vauxhall Corsa models were made in Spain, with the first British customers taking delivery of their cars in April 1983. It gave Vauxhall a much-needed modern competitor in the UK supermini market, as the Chevette was older than the majority of its competitors, namely the Ford Fiesta and Austin Metro. (more…)