Cadbury Milk Tray is a selection of milk chocolates with various fillings produced in the United Kingdom by Cadbury UK. Launched by the Cadbury company in 1915, it is one of the longest running brands in the confectioner’s portfolio.
The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.
In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced, and by the mid 1930s the Cadbury’s Milk Tray assortment was outselling all its competitors.
News Snippet April 1996
Cadbury is axing its struggling Biarritz brand to make way for Darkness, its latest plain chocolate assortment, in an effort to rejuvenate the declining boxed dark chocolate sector.
Biarritz appeared on the market ten years ago, replacing the ailing Bournville Selection, in a distinctive triangle-shaped box. It was supported by a 1.5m TV campaign through Gold Greenlees Trott with the Barry Manilow song “Bermuda Triangle” and the endline “strange things happen in the blue triangle”.
Commercial for Cadburys Dairy Milk ‘Chunky’
Cadbury Dairy Milk is a brand of chocolate bar, that is made by Cadbury plc and is sold in several countries around the world and first went on sale in the United Kingdom in 1905.
90s advert for Cadburys Mini Eggs
Cadbury Mini Eggs is a milk chocolate candy produced by Cadbury UK and Cadbury Adams (in Canada). Introduced by the Cadbury company in 1967, they are sold specifically during the Easter and Christmas season. The egg is solid milk chocolate encased in a thin coating of hard candy “shell”, molded to resemble a miniature egg. The yellow egg is a floral flavour, designed to bring out the Easter theme.
60’s uk commercial for Frys Crunchie
Crunchie is a milk chocolate bar with a “honeycombed” sugar centre. It is made by Cadbury UK and was originally launched by J. S. Fry & Sons in 1929. Fry had merged with Cadbury in 1919 and Crunchie later became a Cadbury brand.
Cadbury Crunchie is sold in several sizes, ranging from “snack size” – a small square piece – through to “king size”. The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about 3/4 of an inch deep.
In the early 2000s there were a range of limited edition Crunchies on sale in the UK. These included a lemonade bar, a champagne bar and a Tango Orange bar, in which the chocolate contained the different flavourings. The champagne-flavoured bar was initially launched for New Year’s Eve 1999.