1986 Cadburys Milk Tray (Boat over Waterfall)

Milk Tray is brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner’s portfolio. Milk Tray is sold in Australia, parts of Canada (such as Newfoundland), Ireland, New Zealand, South Africa and the United Kingdom.

The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.

In 1916 a half pound deep-lidded box was introduced with a purple background and gold script, which has undergone minor changes in the ninety years since it was introduced. In 1924 a one-pound box was introduced, and by the mid 1930s the Cadbury’s Milk Tray assortment was outselling all its competitors.

The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.

Info gleaned from Wikipedia

1980s Cadburys Flake (women in boat)

Flake is a brand of chocolate bar currently manufactured by Cadbury and consists of thinly folded Dairy Milk, milk chocolate.

The product was first developed in 1920 and was founded by an employee of Cadburys. When the excess from the moulds was drained off, it fell off in a stream and created folded chocolate with flaking properties.

Since 1922 in Britain, Australia and Ireland ice cream vendors serve “99 Flakes” which are vanilla soft serve ice cream in a wafer cone in which a half size Flake bar is inserted in the top. Screwballs are similar but have a plastic cone rather than a wafer.

Info gleaned from Wikipedia

1979 Cadburys Dairy Milk featuring Cilla Black

1979 Cadburys Dairy Milk feat Cilla Black

In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later moved into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. During this time a partnership was struck between John Cadbury and his brother Benjamin. At this time the company was known as ‘Cadbury Brothers of Birmingham’.

The two brothers opened an office in London and in 1854 received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. Around this time in the 1850s the industry received a much needed boost with the reduction in high import taxes on cocoa; this allowed chocolate to become more affordable to everyone.

Info gleaned from Wikipedia

1977 Cadburys Caramel

1977 Cadburys Caramel UK and Ireland commercial

The bar was first launched in 1976, originally called Cadbury’s Caramel until 2003, when it was renamed. In early 2009 it was relaunched, with the Caramel name re-emphasised as the main on-pack brand, and the Dairy Milk brand reduced in size.