Milk Tray is a brand of boxed chocolates currently manufactured by Cadbury. Introduced by Cadbury UK in 1915, it is one of the longest running brands in the confectioner’s portfolio. Milk Tray is sold in Australia, Canada, Ireland, New Zealand, New York City, South Africa and the United Kingdom.
The name ‘Tray’ derived from the way in which the original assortment was delivered to the shops. Originally Milk Tray was packed in five and a half pound boxes, arranged on trays from which it was sold loose to customers.
The pack design has been regularly updated and the assortment itself has changed in line with consumer preferences, and today it is still one of the most popular boxes of chocolates in the UK selling over 8 million boxes per annum.
From 1968 to 2003, and since 2016, the chocolate is advertised by the ‘Milk Tray Man’, a tough James Bond–style figure who undertakes daunting ‘raids’ to surreptitiously deliver a box of Milk Tray chocolates to a lady. The original tagline was And all because the lady loves Milk Tray.A YouGov poll saw them ranked the 16th most famous confectionery in the UK.
A Cadbury Creme Egg is a chocolate product produced in the shape of an egg. The product consists of a thick milk chocolate shell, housing a white and yellowfondant filling which mimics the albumen and yolk of a real egg. Creme Eggs are the best-selling confectionery item between New Year’s Day and Easter in the UK, with annual sales in excess of 200 million and a brand value of approximately £55 million.
In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his brother Benjamin and the company they formed was called ‘Cadbury Brothers of Birmingham’.
The brothers opened an office in London and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. In the 1850s the industry received a much needed boost, with the reduction in the high import taxes on cocoa, allowing chocolate to be more affordable to everybody.
Cadbury Dairy Milk Caramel (better known and still referred to by its former name Cadbury’s Caramel or Cadbury Caramel) is a chocolate bar that is part of the Cadbury Dairy Milk brand and is made by Cadbury UK and Cadbury Ireland. The bar is sold in the United Kingdom, Ireland, The United States and Australia.
The bar was first launched in 1976, originally called Cadbury’s Caramel until 2003, when it was renamed. In early 2009 it was relaunched, with the Caramel name re-emphasised as the main on-pack brand, and the Dairy Milk brand reduced in size.
Cadbury is a British confectionery company owned by Mondelēz International Inc. and is the industry’s second-largest globally after Mars, Incorporated. With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide.
The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called “Dr Pepper Snapple Group”). It was also a constant constituent of the FTSE 100 from the index’s 1984 inception until its 2010 Kraft Foods takeover.