In 1976, Eric Nicoli spotted a gap in the confectionery market and used the cheap cocoa from Rowntree’s favourable futures market position to launch Yorkie. Production was at York and Norwich (until 1994).
The Yorkie bar, a chunkier alternative to Cadbury’s Dairy Milk, was aimed at men. In the 1980s for example, toy lorries with the Yorkie bar logo were manufactured by Corgi, and television advertisements for the Yorkie bar featured truck drivers. In 2001, the advertisement campaign made this more explicit with the slogan and wrapper tagline It’s not for girls, which caused controversy. Nestlé also received complaints about this campaign from Norwegian and UK people, who found it sexist and distasteful. Special versions for use in Ministry of Defence ration packs read It’s not for civvies. In 2006 a special edition that was for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants are available, such as “raisin and biscuit” flavour, “honeycomb” flavour, and Yorkie Ice Cream. (more…)
Mr Kipling is a brand of cakes, pies and baked goods widely marketed in the United Kingdom and Ireland. It was introduced in 1967 (at a time when cakes were more often bought from local bakers) to sell cakes of a local baker’s standard to supermarkets. The trademark is owned by Premier Foods, after its acquisition of Rank Hovis McDougall (RHM) in 2007.
Mr Kipling’s Cakes are made by the RHM subsidiary known as Manor Bakeries Ltd. which also produces products under the Lyon’s and Cadbury names. The Cadbury cakes are produced under licence from Cadbury plc, the owners of the brand name.
With advertising using the phrase “exceedingly good cakes”, and television commercials which originally featured the voice of actor James Hayter, the brand had become the market leader in the UK by 1976, a position it still holds over thirty years later. Varieties of single-serving and individually wrapped cakes have also been marketed.
Info gleaned from Wikipedia
Mars (also Mars bar) is a chocolate bar manufactured by Mars, Incorporated. It was first manufactured in Slough, Berkshire in the United Kingdom in 1932 as a sweeter version of the American Milky Way bar which Mars, Inc. produced in the USA (not to be confused with the European version of Milky Way, which is a different confection and similar to the US 3 Musketeers). It was advertised to the trade as being made with Cadbury’s chocolate as ‘couverture’.
In the United States, a different confection bears the Mars bar name. Featuring nougat, soft caramel, and almonds coated in milk chocolate, the American Mars bar was relaunched in 2010 after being discontinued in 2002.
Info gleaned from Wikipedia
The bar was first launched in 1976, originally called Cadbury’s Caramel until 2003, when it was renamed. In early 2009 it was relaunched, with the Caramel name re-emphasised as the main on-pack brand, and the Dairy Milk brand reduced in size.
News Snippet April 1996
Cadbury is axing its struggling Biarritz brand to make way for Darkness, its latest plain chocolate assortment, in an effort to rejuvenate the declining boxed dark chocolate sector.
Biarritz appeared on the market ten years ago, replacing the ailing Bournville Selection, in a distinctive triangle-shaped box. It was supported by a 1.5m TV campaign through Gold Greenlees Trott with the Barry Manilow song “Bermuda Triangle” and the endline “strange things happen in the blue triangle”.