1979 Warburtons Wheatbread

Warburtons is a British baking firm founded by Thomas Warburton in 1876 and based in Bolton, a town formerly in Lancashire that is now situated inGreater Manchester, England. For much of its history Warburtons only had bakeries in Lancashire and it remains a family-owned company.

The company embarked on a large expansion program in the late 1990s which continued in the 2000s and it has grown across the United Kingdom after being relatively unheard of outside the Bolton and Manchester area. The company has a 24% share of the UK bread market compared with 2% when it was based in Bolton.  Warburtons is the most popular bread in Lancashire with a 45% market share compared with a 15% share in London.

The Warburtons brand is the most popular bread in the United Kingdom, ahead of rivals Kingsmill and Hovis, a position it has held since 2008.  Overall, Warburtons products are the second-best selling food and drink brand in the UK after Coca Cola and ahead of famous British brands such as Cadburysand Walkers.

Info gleaned from Wikipedia

1978 Hovis

1978 advert for Hovis

Hovis is a UK brand of flour and bread, owned by Premier Foods.

The name was coined by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – “the strength of man”.

The Hovis process was patented on 6 October 1887 by Richard “Stoney” Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers. They became Hovis Limited in 1918. They also ran a mill in Macclesfield.


Motherspride Bread 1974

1974 commercial for Mothers Pride bread featuring a visit from the Queen herself.  The resemblance is remarkable. 🙂

Mother’s Pride is a brand name for a variety of breads produced by British Bakeries, a division of Premier Foods. The company also bakes Nimble (reduced calorie) and Hovis branded loaves as well as supermarket ‘own brand’ ranges.

British Bakeries was set up by Rank, Hovis, McDougall in 1955 to counter the then dominance of Allied Bakeries (Sunblest) and ensure an outlet for their flour products. Mother’s Pride, which had been sold in the North since 1936, was marketed as a national brand by the new division in 1956. For a time in the 70s and 80s, it was the best selling white bread in the UK.

The 1960s advertising jingle was: ‘Mother’s Pride’s a family, A family of bread’. One well-known advertisement featured singer Dusty Springfield singing a jingle called “Knocker-Upper” (which, in the UK, refers to someone who wakes up other people). This is featured on the “Dusty: Full Circle” documentary from 1994.

Info gleaned from Wikipedia