1978 Rowntrees Fruit Gums

1978 Rowntrees Fruit Gums commercial

Rowntree’s Fruit Gums are circular sweets formerly made by Rowntree’s, who were later acquired by Nestlé. They appear in different colours, each with a different flavour: strawberry, orange, lemon, blackcurrant and lime. They are primarily composed of glucose syrup and fruit juices and are as a result similar to wine gums. In addition to the traditional roll packaging, they come in a larger volume box, that contains the sweets in the shape of the fruit or part of the fruit that the flavour represents.

An advertising campaign for the gums that ran for three years from 1958 included the slogan “Don’t Forget The Fruit Gums, Mum” invented by the copywriter Roger Musgrave [1929-2007].

Relative to other sweets and confectionary made by Nestlé the sweets are quite healthy in comparison as they have no artificial colours or flavours and are 25% real fruit juice.

Info gleaned from Wikipedia


80’s advert for Chewits sweets.

Chewits are a British confectionery manufactured by the Leaf Corporation, and were originally launched in the UK in 1965. Chewits are a type of confectionery known as Taffy and come in a variety of flavours including Strawberry, Fruit Salad, Blackcurrant, rarer Orange, Lime and Lemon flavours and also come in an Xtremely Sour range. The limited edition of Ice Cream Chewits, that were released back in 1999, will also become part of the permanent range of flavours in the spring of 2009. Many people are happy about this.



We all adore Kia Ora!

It takes its name from kia ora, a Māori language greeting which has entered New Zealand English. It means literally “be well/healthy” and is used for both “hello” and “goodbye”. The name was first used for a lemon squash by Arthur Gasquoine of Sydney, Australia, who founded an ice and soft-drink business in 1896. First created in Australia in 1903, ‘Kia-Ora’ was launched in Great Britain in 1917.