Guinness Anticipation

Another great Guinness commercial – what do you do while your waiting for that perfect pint of Guinness to be poured? Why not dance around to Perez Prado?

Anticipation is an award-winning Irish advertisement launched by Diageo in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was produced by Irish advertising agency Arks, was directed by Richie Smyth and starred the relatively unknown Irish actor Joe McKinney. It was the final part of the “Guinness Time” advertising campaign, which had been running in Ireland since the late 1980s.

The piece was hugely successful, increasing Guinness’ sales, market share and brand awareness figures. However, controversy arose following claims of plagiarism raised by British director Mehdi Norowzian, who launched an unsuccessful lawsuit in 1998 seeking remuneration for the use of techniques and style from his 1992 short film Joy. (more…)

Guinness ad

Guinness commercial from 1976 featuring a guy reading the paper and drinking a nice cool glass of the Black stuff.


Guinness Ad featuring Rutger Hauer

Hauer was as well known for his humorous appearances in Guinness commercials as for his screen roles.

Arthur Guinness started brewing ales from 1759 at the St. James’s Gate Brewery, Dublin. On 31 December 1759 he signed (up to) a 9,000 year lease at £45 per annum for the unused brewery.  Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels toGreat Britain.

“Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.

Arthur Guinness started selling the dark beer porter in 1778.  The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.  Throughout the bulk of its history, Guinness produced ‘only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export’.

Info gleaned from Wikipedia