In the first advertising campaigns the chocolates were depicted as the definitive token of affection, suggesting that there is no better – or more romantic – gift that a man can give his loved one. The adverts showed beautifully dressed women reading or writing letters telling of their romantic encounters over a box of Black Magic. The ‘letters’ campaign lasted well into the 1950s and established Black Magic as a brand known for its luxury and indulgence.
Info gleaned from http://www.nestle.co.uk
Rowntree’s was founded in York in 1862 by Henry Isaac Rowntree, who bought a chocolate company from the Tuke family. In 1869, he was joined by his brother, the philanthropist Joseph Rowntree. The original factory was in the centre of the City of York, by the River Ouse at Tanners Moat, but was relocated in 1906 to Haxby Road in the north of the City.
The Company merged with Mackintosh’s in 1969, to become Rowntree Mackintosh. Rowntree was responsible for such chocolate favourites as Kit Kat,Smarties, Aero, Fruit Pastilles and Black Magic, while John Mackintosh and Co. produced Rolo, Munchies, Caramac and Quality Street. The same year, Hershey entered a licensing agreement with Rowntree Mackintosh to introduce Kit Kat and Rolo in the United States.
Info gleaned from Wikipedia
News Snippet April 1996
Cadbury is axing its struggling Biarritz brand to make way for Darkness, its latest plain chocolate assortment, in an effort to rejuvenate the declining boxed dark chocolate sector.
Biarritz appeared on the market ten years ago, replacing the ailing Bournville Selection, in a distinctive triangle-shaped box. It was supported by a 1.5m TV campaign through Gold Greenlees Trott with the Barry Manilow song “Bermuda Triangle” and the endline “strange things happen in the blue triangle”.