1980s Bisto – Never in a month of Sundays

The Bisto KidsIn 1919, the Bisto Kids (created by illustrator Will Owen (1869–1957)), appeared in newspapers and soon became popular. Bisto is notable both for the age of its brand and for the advertising campaigns it has used. Although the Bisto Kids have not been included in Bisto advertising for many years, many people still recognise them; the Bisto Kids, a boy and girl in ragged clothes, would catch the odour of Bisto on the breeze and exhale longingly, “Aah, Bisto!” This clever gambit was intended to capture the all-important “Oliver Twist” (or “urchin”) segment of the working-class market. The Bisto Kids were also part of more elaborate advertising campaigns in later years.

Info gleaned from Wikipedia

1977 Bisto

The very first Bisto product, in 1908, was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was added to gravies to give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named “Bisto” because it “Browns, Seasons and Thickens in One”. Naming of the Bisto twins? In Birmingham in the 1930s a competition was held to put a name to the two Bisto twin characters,a boy and a girl sniffing the beautiful aroma of Bisto’s gravy. The competition was won by Mr and Mrs Simmonds,who named the twins after themselves…they called them Bill and Maree. They were awarded a beautiful china doll. Bisto Granules were introduced in 1979. The granules dissolve in hot water to form a gravy substitute. This product capitalised on the growing preference among British consumers for foods (or food substitutes) that can be quickly and conveniently prepared. As of 2005, Bisto Gravy Granules dominate the British market, with a share in excess of 70%.  Every UK grocery outlet is likely to have a Bisto product on its shelf.

Info gleaned from Wikipedia

1977 Bisto

1977 Bisto advert

Bisto is a well-known brand of traditional British foods in the United Kingdom, most famous for its gravy products.


History

The very first Bisto product, in 1908, was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was added to gravies to give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named “Bisto” because it “Browns, Seasons and Thickens in One”. Naming of the Bisto twins? In Birmingham in the 1930’s a competition was held to put a name to the two Bisto twin characters,a boy and a girl sniffing the beautiful aroma of Bisto’s gravy.The competition was won by Mr and Mrs Simmonds,who named the twins after themselves…they called them Bill and Maree.They were awarded a beautiful china doll. Bisto Granules were introduced in 1979. The granules dissolve in hot water to form a gravy substitute. This product capitalised on the growing preference among British consumers for foods (or food substitutes) that can be quickly and conveniently prepared. As of 2005, Bisto Gravy Granules dominate the British market, with a share in excess of 70%. Every UK grocery outlet is likely to have a Bisto product on its shelf.

Info gleaned from Wikipedia

Bisto – Never in a month of Sundays c1980

Advert for Bisto – Never in a month of Sundays c1980

The very first Bisto product, in 1908, was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was added to gravies to give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named “Bisto” because it “Browns, Seasons and Thickens in One”. Naming of the Bisto twins? In Birmingham in the 1930’s a competition was held to put a name to the two Bisto twin characters,a boy and a girl sniffing the beautiful aroma of Bisto’s gravy.The competition was won by Mr and Mrs Simmonds,who named the twins after themselves…they called them Bill and Maree.They were awarded a beautiful china doll. Bisto Granules were introduced in 1979. The granules dissolve in hot water to form a gravy substitute. This product capitalised on the growing preference among British consumers for foods (or food substitutes) that can be quickly and conveniently prepared. As of 2005, Bisto Gravy Granules dominate the British market, with a share in excess of 70%. Every UK grocery outlet is likely to have a Bisto product on its shelf.

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