Persil Washing Powder

A commercial from 1988 for Persil Washing Powder

Persil Power is a laundry detergent product developed and sold in the mid-1990s by Unilever.

In the early 1990s, Unilever’s Persil detergent had been falling behind its competitors in sales. As independent tests were showing the major brands to have relatively similar performance in removing stains, Unilever decided that they needed a product with an edge in stain removal. Persil’s main competitor, Ariel, had recently introduced Ariel Ultra, the first of the “Super Compacts” – washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. With Ariel Ultra taking the detergent market by storm, and their own Persil Micro lagging far behind, Unilever needed but to surpass it with a new super-compact Persil line. Thus, Persil Power was conceived.


Ariel Washing Liquid

Ariel – 1980’s UK Advert

Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gamble’s European, Mexico, Japan, Brazil, Peru,Turkey, Philippines and Venezuela portfolios.

Ariel first appeared on the UK market circa 1968 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1970s. (more…)