1988 Castlemaine xxxx commercial from the UK and Ireland.
The XXXX brand was launched in 1924 by then Castlemaine Brewers; named after the town of Castlemaine, Victoria where the company was born in 1857, the famous yellow and red label still bears this town’s name. XXXX has been brewed in the Castlemaine Perkins Milton Brewery since its introduction, and has featured an artist’s sketch (later very stylised) of this brewery on the label of beer bottles and cans. In the 1950s the prominent ‘XXXX’ illuminated sign was erected on the brewery.
1983 advert for Carlsberg lager.
Carlsberg was founded by J. C. Jacobsen; the first brew was finished on November 10, 1847. Exportation of Carlsberg Beer began in 1868; foreign brewing began in 1968 with the opening of a Carlsberg brewery in Blantyre, Malawi. Some of the company’s original logos include an elephant (after which some of its lagers are named) and the swastika. Use of the latter was discontinued in the 1930s because of its association with political parties in neighboring Germany. Carlsberg founder J. C. Jacobsen was a philanthropist and avid art collector. With his fortune he amassed an impressive art collection which is now housed in the Ny Carlsberg Glyptotek in central Copenhagen. (more…)